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Food, Logos/Branding, Marketing/Advertising

Rebranding a Snickers Bar

Nov 28. 2025

I used to work in marketing, so seeing this kind of stuff fascinates me. In this video, Matt Rosenman rebrands the ubiquitous Snickers bar so that it may appeal to five different target audiences: fitness folks. crunchy crowd, diet-conscious, parents, and those seeking energy bars. It's honestly impressive how changing the wrapper can the entire personality of a chocolate bar. Nothing inside the bar has changed — no ingredients added or subtracted. But just by highlighting certain aspects of the bar, by using certain colors and fonts, he is able to make it almost seem like an entirely different item. (Companies get away with doing this all the time too, just look at all the "made for women" items out there. Or...

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Entertainment, Korean, Reviews

My All-Time Favorite Korean Drama

Nov 25. 2025

When I was a young girl, I used to watch Korean dramas with my halmeh (grandmother) before she passed away. I didn't pay too much attention to them because Korean dramas back then were serious, no-nonsense affairs — not too interesting to a young mind. I didn't really get into Korean dramas again until college, when Korean dramas entered its renaissance period. I still remember the drama that first got me hooked: 가을동화 (Autumn in My Heart). Does anyone else remember this drama? Oh, the tears I shed over their ill-fated love! I wouldn't say I regularly watch Korean dramas, but whenever I hear/read about a popular one, I usually make it a point to check it out to see what...

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Personal

How I Lost 35 Pounds This Year

Nov 24. 2025

I turned 40 years old at the height of COVID. Even after the lockdowns ended, a more sedentary lifestyle remained, and it was like my metabolism slowed down and kept slowing down after I hit that big 4-0. In four years, I gained an astonishing forty pounds. :oops:  I had become such a hermit in the past few years that I was able to keep the weight gain from most of the world. But I was ashamed, and I hated myself. You can see in pictures from our trip to New Orleans that I was trying to hide (and I was "only" 30lbs overweight then). It wasn't like I didn't know I was gaining weight during this time. And it wasn't like I wasn't trying...

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Entertainment, Geek, Infographics, Star Wars

Every Lightsaber in the Star Wars Universe

Nov 20. 2025

One cannot deny that the lightsaber is one of the most easily recognizable weapons in pop culture history. What little kid hasn't imagined — nay, acted out — lightsaber battles after watching Star Wars? (Remember Star Wars Kid?) As Obi-Wan put it, the lightsaber is "an elegant weapon for a more civilized age" and Star Wars just wouldn't be Star Wars without it. Between movies, TV shows, video games, and books, there exists quite a number of lightsabers in the Star Wars universe. Well, the good folks at PixlParade have done the legwork and created the ultimate guide to all the lightsabers in the Star Wars universe. Check it out below: The article at PxlParade includes some other facts about lightsabers after the infographic, such as how...

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