In 1988, illustrator Paul Middlewick was staring at a map of the London Underground on his daily commute home from work when he “saw” an elephant among the lines, stations, and symbols — similar to how the ancients discovered constellations in the night sky. Since then, the elephant has been joined by 33 other animals […]
Twelve-year-old twins Corey and Jason Grant are so desperate to bring NBA star LeBron James to New York that they have launched the #NY <3 LeBron campaign. With the help of their parents and adult friends who work in marketing, Corey and Jason helped create a way for fans to show their love for James […]
Today, Apple announced its highly-anticipated tablet device. My first thought: are there any women on Apple’s marketing/branding team? It was worth taking 5 minutes out of my busy day to put this together: In all seriousness now… will you be buying an iPad? I personally think it’s superfluous; I am perfectly happy with my laptop […]
I love everything about this ad. The concept, the execution, everything. It only takes 4 minutes and 31 seconds to brighten your day. Via The Next Web. You may also like: Boo! Lego Pop Culture Riddles Disney’s Hollywood Studios Star Wars Weekends 2012 Posters Google’s Geeky Valentine Surprise
Paramount’s $15,000 horror flick Paranormal Activity may be the most successful movie ever to propel itself to phenom status via the use of social media and web interactivity. Beginning with its humble origins, the movie urged fans to “Demand it!” to play at additional locations. The website promised that the film will open nationwide once […]
The new Sydney International Food Festival has released a series of ads that depict various country flags via the use of their national foods. (click to view larger) Australia Brazil France Greece India Italy Japan Korea Lebanon Spain Switzerland Vietnam What a fantastic visual representation of the different cultures that will be represented in the […]
Those crazy folks at the MIT Media Lab have created a web application called Personas which maps out your online persona in the form of a stacked bar chart. WHAT IS PERSONAS?Personas is a component of the Metropath(ologies) exhibit, currently on display at the MIT Museum by the Sociable Media Group from the MIT Media […]
Last week I wrote a post titled The Importance of a Consistent Brand which focused on a popular Pepsi vs Coca-Cola chart that was being circulated on the web. Brand New today cleared some misconceptions about the Coca-Cola logo, and stated that the popular chart is, in fact, inaccurate. Looking at the updated chart, there […]
You gotta feel bad for Pepsi. Their re-branding campaign, which – at $1.2 billion – is probably one of the most expensive in American history, has been met with unenthusiastic reviews and perplexed consumers. If you remember, this blogger has disapproved of it as well. I was forced to revisit my thoughts on the Pepsi […]
Barack Obama’s 2008 presidential campaign was one of the most prolific and viral in American history. And never before had a logo been so prominently and massively been used in a presidental election. Designed by Sender LLC in Chicago, the logo consists of an O with the center suggesting a sun rising over fields in […]
I like books, gadgets, spicy food, and art. I dislike shopping, hot weather, and the laws of entropy. Although I am a self-proclaimed computer nerd, I still have a love for handbags and makeup... and I am always teetering on high heels. To learn more about me, visit the "About" page.
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