Remember when we had to buy tokens to ride the NYC subway? And being a frequent user of the MTA meant you needed to purchase rolls of tokens? (Is that a rolls of tokens in your pocket or are you happy to see me?)

Now, in 2010, it’s hard to recall a time before MetroCards. Take a trip down memory lane with these series of commercials for the then-new MetroCard (called “MetroCard Gold”) from 1997:

Via Gothamist.

P.S. — Taking a similar trip back in time, remember the days before E-ZPass?

P.P.S. — It looks to be another busy weekend. Sorry for the lack of posts!