Debuting in Spring 2011, color authority Pantone will release their own Visa® Platinum Rewards Card in a range of hues that have been selected from the Pantone Fashion Color Report for Spring 2011.
Each of the five cards is meant to invoke and express certain moods and attributes:
| PANTONE 14-0941 TPX Beeswax | Warm, Sincere, Generous |
| PANTONE 16-1452 TPX Firecracker | Cheerful, Dynamic, Tuned In |
| PANTONE 15-3817 TPX Lavender | Insightful, Intuitive, Spiritual |
| PANTONE 18-4039 TPX Regatta | Trustworthy, Noble, Generous |
| PANTONE 15-4825 TPX Blue Curacao | Sensuous, Tender, Inviting |
As far as I can tell, these cards do not offer any benefits that are especially superior than that of your run-of-the-mill credit card. Thus I can only conclude that not too many consumers aside from fans of the color superhouse will be tempted to apply for these cards.
That being said, I love the colorful yet minimalistic look of the cards. And being a slave to the Pantone color system, I wouldn’t mind paying homage to the company if I haven’t sworn off new credit cards.
Via Curbed.
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Chelsey
um, I want one! or all of them?!
Kelly | Glamour This!
Are you freaken kidding me. I want them all!!!!!!!!!!!!!!!
Vee
Haha, I love the blue curacao and the lavender. I just don't really do credit cards… wish they'd make my debit card look like that!
Kristin ~ Bien Living
I love these!
Kristin ~ Bien Living
I love these!